Adidas – a name that stands for competence in all sectors of sport around the globe. The brand comprises two divisions that reflect the two distinct market segments: Sports Performance and Sports Style. The guiding principle of the Adidas Sports Performance is to equip all athletes to achieve their “impossible”. Adidas Sports Performance brings its passion for great products to athletes in all sports and mainly focuses on four key categories globally: football, running, training and basketball. Adidas Originals is the iconic sportswear for the street. It is born in sport heritage, but lives in contemporary lifestyles and strives to inspire all in their everyday lives. It is marked by the iconic Trefoil logo that was first used in 1972. Today, Adidas Originals brings Adidas heritage from the past into the now, playing on its ability to stay relevant for all walks of life regardless of time, place, style and passions.